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Ready to Monetize Your Podcast?
Connect with podcast advertisers and sponsorship networks to start earning.
Enter your download count to see estimated revenue across all niches.
What is Podcast CPM?
CPM stands for "Cost Per Mille" — the rate an advertiser pays per 1,000 downloads. If your episode gets 10,000 downloads and you charge a $25 CPM, you earn $250 for that one ad placement.
Podcast CPM is typically measured at the episode level using downloads within 30 days of release, though some platforms use 60-day windows.
Typical CPM Rates (2025–2026)
| Niche | Pre-Roll | Mid-Roll | Post-Roll |
|---|---|---|---|
| Personal Finance | $25–$45 | $30–$50 | $12–$20 |
| Business / Entrepreneur | $20–$40 | $25–$45 | $10–$18 |
| Technology | $18–$35 | $22–$40 | $10–$16 |
| Health & Wellness | $15–$30 | $18–$35 | $8–$14 |
| True Crime | $15–$25 | $18–$28 | $8–$12 |
| Comedy | $10–$20 | $12–$22 | $6–$10 |
| Sports | $12–$20 | $15–$25 | $6–$10 |
Download Thresholds for Monetization
Most ad networks require minimum monthly downloads before accepting your show:
- Podcorn — no minimum, self-serve marketplace
- Spotify Audience Network — ~1,000 downloads/episode
- Midroll / SXM Media — ~25,000 downloads/episode
- Direct sponsors — typically 5,000+ per episode
Below 1,000 downloads/episode, affiliate marketing and listener support (Patreon) often outperform CPM advertising.
Direct vs. Network Sponsorships
Ad networks take 20–30% of your CPM rate. Direct sponsorships cut out the middleman — smaller audiences can often earn 2–3× more per impression by pitching sponsors directly in their niche.
How the Calculator Works
Enter your average downloads per episode, how many episodes you publish per month, and select which ad slots you run. Choose your niche to auto-populate typical CPM rates, or set custom rates. The calculator outputs monthly and annual revenue estimates, per-episode revenue, and a growth projection table.